Owning the Decision: How Adult IQOS Users Are Asserting Personal Sovereignty in an Era of Constant Judgment
For adult smokers who have grown weary of unsolicited opinions about their choices, switching to heated tobacco has become something far more significant than a product change. It represents a deliberate, informed act of self-determination — one that carries psychological weight well beyond the moment of decision. This article examines how that sense of agency is reshaping how IQOS users navigate not just their tobacco habits, but their broader relationship with personal autonomy.